Drought

The economy is always changing, and with it comes moments of incredible momentum—whether it’s the buzz of a city, the revitalization of a downtown, or a new commercial development. It’s thrilling to see, but time doesn’t stand still. The real challenge lies not in maintaining that initial excitement but in turning it into a lasting movement that grows and evolves.

This growth requires more than just the pioneers; it needs a community willing to nurture and expand the momentum. We need thirsty entrepreneurs and established business owners ready to offer their experience and guidance. When I first started in business at 22, I was fortunate to have seasoned entrepreneurs seek me out, offering their insights—a drink of water, so to speak… that quenched my thirst.

Abundance

YES PLZ - if you’re not familiar with one of the OG’s of DTC Coffee, please let me introduce you. I met the founder, graciously known as Tonx, all the way back in 2009 in Los Angeles as the third wave coffee scene was in its infancy. Tonx created an amazingly refreshing coffee subscription service that had a cult following, which led to an acquisition by Blue Bottle and ultimately Nestle.

Years later Tonx was back at it again with YES PLZ but this time, the dedication to the customer experience is unmatched. Each week, yes… every single week… they rotate a brand new blend with their MIX subscription. It’s an impossible feat that they meet every single week.

There is nothing sponsored here. This is just genuine love and appreciation for what they are doing and I hope you take a moment to check them out.

Indulgence

Proliferation

In the wake of sky high prices, and blindingly homogenous “elevated gastropubs”, younger generations are finding their way back into the warm embrace of a Chili’s dining room, where you can still get a value-driven meal for an affordable price.

Chili’s CEO Kevin Hochman has said, and this is a literal quote, “Our marketing team has done a great job of getting back into what we call the zeitgeist”. That statement as as bold as the flavors in Chili’s famous Baby Back Ribs.

Chili’s has put a lot of energy into their social media marketing so all the cash-strapped millenials and zoomers know that the storied American restaurant chain is there for them in these uncertain times. I guess their strategy is working, as same-store sales are up 14.8% in its fiscal fourth quarter.

Look at this youngster enjoying the viral Triple Dippers from Chili’s on TikTok.

@dylan.mcarthur

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