Endurance is the key

I’ve been quiet on here recently. I’ve been reflecting on the past 37 years of my life and at the same time, I’ve been planning for the future.

A new year is nothing really new. It happens every 12 months and it gives me a reason to rethink what I’m doing professionally and personally.

My personal life has never been better ✅

Professionally, I’ve never had more options or more responsibility in all my life. This isn’t a negative but rather it’s new terrain that I am navigating in real time.

I am forced to prioritize time every single day. I am choosing to create content digitally which also takes time.

All of these challenges are HARD. The things we face every day in our own lives can be daunting and exhausting.

I recently met with someone who has achieved all the levels of success in the coffee world that you can. Global coffee brand… Green coffee pioneers… Sold their business for 9 figures…. Now owns a cafe brand ‘just for fun’ what the fuck is fun? 🤣 

I asked him a very basic question about longevity and success and he said the word “endure”

When things are broken - ENDURE
When everything is falling apart - ENDURE
When you’re up against the world - ENDURE

It’s a simple philosophy but it holds so true. If you just do not give up and you continue moving forward, you will eventually get through to the other side.

Through the lens of business I can look back on the past 15 years of my coffee brand, Populace, and count many moments that Endurance was the only reason I am still here doing this.

So as I look forward to this new year and the turning of the page alongside messing up the date for the next week, I smile knowing that it’s not just about changing the world, it’s about living through it, embracing who you are and enduring through every challenge.

I hope you embrace your life and endure.

Stay tuned for some upcoming changes here to this newsletter.

A new project in 2025 is my path to $1,000,000 in coffee sales. I’ll be documenting it here, but mostly on youtube, X, and IG.

If you’re not following me on those channels, you should.

Take care my friends and thank you for being here.